About The Ad:

"Dial M for MakeUp" ad promotion for the June, 2001 International Makeup Artist Tradeshow (IMATS).  First published in the June IMATS program.

Ad Text:

The event they said couldn't be staged!  Seen only at the Premiere Products booth at the 2001 International Makeup Artist Tradeshow in the seamy underbelly of Pasadena, CA.  The world's greatest make-up artists showcase their talents live on stage for your thrills and amazement.  Learn the tricks of the trade from the ones who learned the hard way - on the ruthless, cold streets of Hollywood...and beyond.